The Story of an Extraordinary Journey – Lazzerini’s Timeline

1967 – Where it all begins

In the heart of Italy’s Marche region, Lazzerini is born—an enterprise destined to make its mark. In just a few years, it conquers Europe, establishing itself as a leader in passenger seat manufacturing by blending artisanal quality with Italian style.

1996 – Embracing the world

Lazzerini joins the German group Grammer, marking the start of a new era. The company opens up to international management culture, bringing its artisanal spirit to a global stage.

2007 – A return to roots, with eyes on the future

A group of visionary managers restores the company’s independence and original name: Lazzerini.
It’s a bold new beginning, driven by innovation, courage, and deep customer insight. The company becomes more agile, closer to the market, and always ready to reinvent itself.

2014 – Across the ocean: the American challenge

Lazzerini Corporation is established in the United States to strategically serve the North American market. The company successfully meets the needs of U.S. and Canadian clients, complying with local regulations and strengthening its global presence.

2019 – Global growth and new synergies

Lazzerini acquires Australian company Styleride Seating System, a seat manufacturer for over 25 years, confirming its global market presence. That same year, the entry of investment fund B4 allows Lazzerini to redefine its growth targets and expand its international footprint, becoming a successful global player in the bus, school bus, marine, and rail seating markets.

2021 – Expansion in the United Kingdom

With the acquisition of Phoenix and VOSC, Lazzerini strengthens its presence in the UK and expands into new sectors, including seating for special vehicles, ambulances, and cabs. Every new challenge is an opportunity to innovate.

2024 – Commitment that makes a difference

Thanks to a journey rooted in responsibility, sustainability, and care for clients, employees, and communities, Lazzerini earns the prestigious B-Corp Certification. A company that doesn’t just produce—but chooses every day to create value for all stakeholders.

Company Profile

Lazzerini – Where every journey begins with an idea

Since 1967, Lazzerini has not just built seats—it has designed travel experiences.

With a rich history, the company has become a global reference in seating solutions for buses, school buses, trains, ships, cars, and special vehicles. Each product is born from the fusion of technology, creativity, and attentive listening, turning every need into a tailor-made solution.

Lazzerini’s true strength lies in its flexibility—an attitude as much as a method. With a multidisciplinary team and decades of know-how, the company creates unique seats that adapt to any context and anticipate the demands of a constantly evolving world.

Over the past twenty years, Lazzerini has reinvented itself without ever losing its identity, becoming the Italian symbol of the intelligent seat: lightweight, safe, sustainable, and beautifully designed. A perfect balance of technical innovation and Made in Italy design that has won over leading transport companies worldwide.

But Lazzerini is more than a manufacturer—it’s a trusted partner, supporting clients through every stage of the journey, from product selection to after-sales service. With fast, customized, and cutting-edge solutions, the company continues to shape the future of mobility—one seat at a time.

After-sales assistance

The journey continues—together

For Lazzerini, every seat is more than a product—it’s the beginning of a relationship.

After-sales service is more than support: it’s a promise renewed over time. From installation to maintenance and future supply optimization, Lazzerini stands by its clients throughout the product’s lifecycle—with care, expertise, and vision.

Every piece of feedback is an opportunity, every need a starting point for improvement. We analyze performance, listen closely, and anticipate solutions.
Because for us, true innovation doesn’t stop at delivery—it continues, side by side, with those who travel with us.
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Team

Lazzerini: where innovation takes shape

There’s a special energy that drives the Lazzerini team—born of genuine collaboration, sharp intuition, and a remarkable ability to turn challenges into opportunities. A close-knit group of experts, each with their own vision and responsibility, who weave together skills and passion every day to push beyond the boundaries of what’s possible.

It’s not just about achieving goals—it’s a shared mission: to truly listen, to support with care, and to exceed even the highest expectations.


Continuous learning isn’t an obligation—it’s a natural choice. It’s the fuel that powers our leadership and opens new paths for personal and professional growth.